Whether we are aware of it or not, our lives are constantly being shaped by emerging design trends – colors and decors, textures and even gloss levels. Decorative surfaces are the way that we all subtly interact with these trends. We live, work and play in environments filled with vertical and horizontal surfaces and we intuitively respond to them without even noticing. SSI works hard to understand and interpret these surface trends, we collaborate with our partners both in Europe and around the world to make sure we bring our customers products and insights that are on the leading edge of the decorative surface trends. We search for the best designs and next generation finishes that are encompassed by both mega trends and more temporal cycles and are curated specifically for the North American market. SSI marries form and function in our forward leaning decorative surfaces collections.
When creating our look books, we offer insight into these surface trends, and look to simplify the accompanying design narratives so that the patterns and textures can be easily translated by our industry customers. Design trends for kitchen and baths (as an example) are highlighted, along with interpretations for the hospitality, healthcare, retail, commercial and educational industries.